Preview the benefits of Metro MarketPlace Values (PDF)
NPC, Inc., a leader in delivering mission critical, print and electronic document solutions for over 55 years, is pleased to introduce the innovative free-standing insert product, Metro MarketPlace Values. Metro MarketPlace Values (MMPV) has been carefully engineered by NPC’s Secure and Intelligent Document Solutions Team, branded ConfiDoc®, to more effectively, efficiently and securely reach consumers through coupon promotions.
If you did not receive a "welcome" email but received a link to this page from a friend or colleague, and would like to know more about Metro MarketPlace Values from NPC, Inc. and ConfiDoc®, please call us at 800-847-5757 or email MetroMarketPlaceValues@npcweb.com for product samples and a full explanation / demonstration of the product offering.
We look forward to hearing from you!
A brief explanation of MMPV is listed below.
MMPV Circulation:
- MMPV is for CPG Manufacturers and Franchise Retailers ONLY. No Direct Response.
- The PAID Sunday circulation (home delivery and single purchase) of metro daily newspapers will be the ONLY recipients of MMPV, ensuring that promotion dollars go more directly to key consumer demographics.
- MMPV is ideal for custom co-op promotions.
MMPV Security/Control:
MMPV is the only FSI product that proactively includes loss prevention controls!
- Scanner/Copier Deterrents: MMPV is resistant to scanning and copying. When copying or scanning is attempted the copy/scan will show “VOID”, be discolored, or the device will refuse to render the image.
- Retail Authentication: Retailers will have the ability to authenticate the coupon at the point of sale using only a coin! (quarters, dimes, nickels, pennies)!
- Out-of-Market Controls: MMPV coupons will clearly indicate the markets where the coupon is valid, affording retailers a visual control. This attribute will also protect coupons from illegal sales on auction sites (eBay and others) by deterring sales and adding increased difficulty to liquidating mass (gang) cut coupons.
MMPV Consumer Ease of Use and Consumer Value Differentiators:
- The security/control features of MMPV will enable CPG Manufacturers and Franchise Retailers to more confidently offer “higher value” coupons because there is a decreased risk of fraud and diversion. MMPV creates a more versatile tool for coupon issuers and a more valuable product for consumers!
- MMPV is a smaller booklet than traditional FSI products, making MMPV portable (handbag size). MMPV is easy for the consumer to carry to the retail location, which increases the likelihood of redemption.
- MMPV is a fully perforated product, eliminating the need for scissors and greatly increasing the ease of use for consumers! Consumers do not have as much “prep time” involved in coupon use, which allows for more spontaneous use of coupons at the retail location and increases redemption of offers.