Partner & Customer Solutions
High VALUE & Free Product Coupons
NPC provides secure and intelligent document solutions to protect our customers' critical documents from a multitude of threats classified as document fraud. Our expertise is used to analyze the entire lifecycle of the document, looking for potential threats and adding layers of security that sufficiently address these threats.
Our solutions combine security protocol, innovative techniques, and robust information systems with cutting-edge overt, covert, and intrinsic security technology to continually adapt to our customers' security needs.
The Challenge
Consumer packaged goods (CPGs) manufacturers are issuing coupons and promotions redeemable for free or heavily discounted products (free and high-value coupons) as a mechanism to respond to consumers who have contacted the CPGs Consumer Relations Department with comments, compliments or complaints.
Free and high-value coupons are a natural target for unscrupulous consumers who seek to stockpile household goods at the expense of the manufacturer, or worse, individuals who phish for such offers, duplicate the offer and turn coupons into cash via online auction sites or other more questionable networks. The widespread use of modern home copy-and-print devices coupled with strong improvements in home desktop publishing systems has increased the total exposure of viral counterfeiting into the millions of dollars.
Many CPGs warehouse consumer care coupons for upwards of one year then distribute them on an as-needed basis. While offsetting some of the initial security print costs, the warehousing of secure coupons adds expenses due to storage, distribution, and obsolescence, while increasing liability due to long expiration dates and enlarged accrual budgets.
NPC's Solution: A secure, print-on-demand solution for CPGs
NPC engineered a solution that enables CPGs to cut the systemic cost of issuing consumer care coupons while protecting those coupons with a more robust layering of security features. By combining our in-house expertise in both security print and high-volume, print-on-demand solutions, we solve two problems with one product offering.
A secure “shell” containing the majority of the security elements is produced in large volumes and stored within NPC’s secure production facility. These “shells” contain no CPG specific print and can be used by any of the CPGs utilizing this unique solution.
“NPC is always looking to better service the market and better service our customers,” explains NPC’s Leroy Corbin, Vice President of New Business Development. “NPC has made significant investments into understanding the technologies, understanding the need for those technologies, and figuring out how we can service our customers.”
As secure consumer care coupons are needed by CPGs, NPC receives a data file from the consumer relations group containing the name and address of the recipient and the specific offer, with expiration date, that will be sent to that recipient. This information is married with the appropriate artwork and letter to the recipient, then digitally printed, inserted into a windowed envelope, and mailed from NPC.
Results
NPC’s Secure and Intelligent Document Solution brings these benefits to the industry:
- No security solution is completely fraud proof, but NPC’s solution offers the highest level of protection known in the industry. CPGs can have the highest level of confidence knowing that their offers are protected by 17 individual security features, many of which have been tailored by NPC to perform optimally within the coupon lifecycle.
- NPC’s print-on-demand solution allows CPGs to realize economies of scale with long security print runs but retain, and often improve, their ability to send a highly personalized offer to the consumer.
- A print-on-demand solution eliminates the need for inventory, decreases the cost of distribution, and shrinks the size of accrual budgets by printing and mailing coupons only as they are needed by the consumer care process.
- This solution allows consumer care professionals to focus on what matters most, servicing and communicating to the consumer.
Learn more ...
If you would like to learn more about our customized, integrated solutions, contact an NPC representative today at 800-847-5757 or email info@npcweb.com.