Versioning and Personalization
Data management is at the forefront of information delivery trends, and NPC has the expertise that can transform stagnant messages into timely, relevant communications targeted to the individuals or groups on your contact list.
- Exploit the value of your databases
- Increase content relevancy
- Get professional printed pieces in small or large quantities
- Send electronic documents that get your recipients' attention
- Modify your documents quickly
How Does Variable Data Work?
First and foremost, know that NPC works with clients on an individual basis to set up and produce variable data systems and documents. Our experienced database and programming experts make the process neither daunting nor stressful.
Generally, one document is designed, but text and graphics are varied to create individualized pieces. Records from your database are associated with the variable information of the document. In simplest terms, the document looks to the records to determine what information or graphics should be included for each printed piece. The records can relate to specific names of individuals, demographic information, status with your company, geographic location, or whatever would be meaningful to your objectives.
What Can Be Varied in Your Document?
The answer to that—just about anything you can think of. Full bodies of copy, individual words in a paragraph, salutations, graphics, and photos can all be varied. What's more, your database can signal font changes and other formatting options.
A Call Can Get You on Your Way to Improved Communications
The first step is merely a matter of your team and our team discussing your objectives. We can look at the type of content that should be varied, examine your current data, and develop a plan that will get you to your goals.