One of the most time and resource-intensive processes of mailing surveys with cash incentives is the traditional manual inserting process, where a team of people physically handle each envelope, insert a dollar bill, and repeat until thousands of surveys are stuffed and ready to mail.
There are some major pitfalls with this approach. The most obvious pitfall is time. Humans can only work so fast. The manual inserting process can delay your surveys from getting to people for days or weeks, depending on the size and scale of your program and the firepower of your internal team or outsourcing vendor.
The other major pitfall is that manual processes are notoriously error-prone. And since a person has to handle every envelope and every dollar bill there is a high probability for a number of inconsistencies – from envelopes with no cash incentives to envelopes with varying numbers of bills inserted. While it is accepted that there will be a margin of error associated with the manual inserting process, it’s impossible to determine just how accurate the process is unless each and every envelope stuffed is quality checked before it is mailed.
“There has to be a better way to ensure a consistent experience for our survey takers?”
NPC’s Automated Incentive Program (AIP)
Using camera verification technology and unique identifiers on each dollar bill, NPC developed an automated solution that enables each cash incentive to be tracked and traced throughout the production process.
This solution ensures that each and every survey package receives the intended incentive, and that 100% of dollar bills are accounted for throughout the entire process. It also eliminates the need for people to painstakingly manually insert the bills. This hands-free approach frees up valuable organizational resources and significantly reduces the time it takes to get surveys into people’s mailboxes.
Whether you’re looking to outsource the full survey data collection process or you need an outsourcing partner to handle the complex or large-scale survey programs outside the typical scope of your organization, we can help.Schedule a Consultation